The Role of the Lynk Platform in Increasing the Competitiveness and Growth of Digital Design Business Actors in the Creative Economy Sector in Indonesia

Abstract

The rapid growth of the creative economy sector in Indonesia has encouraged digital design business actors to adopt digital platforms as a strategy to improve competitiveness and business growth. This study aims to analyze the role of the Lynk.id platform in supporting the competitiveness and growth of digital design entrepreneurs in Indonesia’s creative economy sector. The research employs a qualitative approach using a phenomenological study method to explore the experiences and perceptions of digital design business actors who actively use Lynk.id. Data were collected through in-depth interviews, observations, and digital documentation involving two digital design entrepreneurs as research participants. The data were analyzed using Miles and Huberman’s interactive analysis technique, including data reduction, data display, and conclusion drawing. The findings show that Lynk.id plays a significant role in helping business actors manage digital portfolios, strengthen professional branding, expand market reach, and improve operational efficiency through integrated digital features. The monetization system, digital store, affiliate features, and online payment integration also contribute to increasing income opportunities and simplifying business transactions. The participants reported positive impacts on business growth, particularly in attracting new clients, improving professionalism, and facilitating communication with potential customers. The study concludes that Lynk.id functions not only as a promotional platform but also as a strategic digital ecosystem that supports the sustainability and competitiveness of digital design businesses in the digital economy era. These findings indicate that local digital platforms can become effective tools for strengthening Indonesia’s creative economy sector through technology-based business development.